banner phrase: ...one of the most important factors of banner design. The banner phrase should be "short and sweet". It should grab attention right away. We normally pick a phrase based on the contents of your website. Some of you may already have put a lot of thought in your phrase so it is okay to include this info in on the order form.

banner portfolio: see this weeks latest banner

Conclusion: What do you hope to achieve with your banner? Are Click Thrus the most important goal? Or is branding your main objective?