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The commercial environment
is vibrant with energy as computers play a major role in trade and e-commerce,
and network computing take center stage in the commercial environment.
The Steps To Setting Up An Ecommerce Site
are:
- Products: You will need to determine
the products you wish to sell online. In addition you need to know what
options you wish to provide with your products ex. Shirts that come
in different color options (White, Gray etc.)
- Pricing: You need to determine what
prices you will be charging and if you are going to accept payments
in multiple currencies (US Dollars, Canadian Dollars, Euro etc.)
- Languages: You need to determine
if you will be creating your site in other languages. This depends on
whether your market is primarily English speaking or if you need to
have your site in other languages such as Japanese etc.
- Shipping: Shipping and related shipping
costs need to be determined, eg. FedEx Shipping Options, UPS Shipping
Options etc. You also need to determine whether Shipping costs will
be determined based on whether your clients are shipping to regions
of a country or to various parts of the world.
- Merchant Account: A Merchant Account
is an industry term meaning a banking relationship which allows a business
to accept credit cards. Existing businesses that already have an established
Merchant Account with the Bank need to make sure that the same Merchant
Account is acceptable for Internet Transactions. It is also important
to find out the gateways over which the bank conducts its transactions.
Smaller businesses that have not yet established the banking relationships
necessary to accept credit cards should do so.
- Payment Gateways: Payment Gateways
process the cards in real-time. The most popular gateways are:
- CyberCash
- AuthorizeNet
- GoRealTime
- Signio
- Linkpoint
- Shopping Cart:: The shopping cart
that you select must meet all of your requirements. In addition it must
be scalable so that as you grow and adjust your marketing you are able
to offer different options to your clients. It may happen (though rarely)
that your ecommerce requirements are unique and that existing commercial
shopping carts may not meet your needs. In such cases a shopping cart
can be designed to meet your needs. However most commerically available
shopping carts are feature rich, scalable and can be varied to meet
individual needs. Selection of the right shopping cart makes the difference
between a good working ecommerce site and a frustrating one.
- Secure Server: All forms that accept
credit cards must use SSL (Secure Sockets Layer) to encrypt credit card
information. If you are using a payment gateway generally the gateway
will provide the SSL certificates. At other instances, RaQport provides
you the option of using a shared certificate or ordering and installing
your own certificate for your company.
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